https://smell.it.com/Recent content in MR Hollywood on mr hollywoodHugo -- gohugo.ioen-usSun, 16 Aug 2026 00:00:00 +0000https://smell.it.com/projects/nose-country-for-old-men/Sun, 16 Aug 2026 00:00:00 +0000https://smell.it.com/projects/nose-country-for-old-men/Nose Country for Old Men follows Mr. Hollywood on a drive that may or may not be an escape. What begins as an act of leaving unfolds into a surreal, multi-sensory journey through memory, desire, avoidance, and inevitability. Through audio collage, projected visuals, live performance, and evolving scents released into the audience, the world around Mr. Hollywood mutates — flowers blur into lumber mills, drive-through windows into confessionals. Hallucination and prophecy at once, this drive guides audiences through a trance-like experience as external landscape and internal psyche collapse into each other, operating like a late-night radio show that is as much about running away as it is about being unable to escape what feels innate.https://smell.it.com/projects/were-the-smellers/Fri, 14 Aug 2026 00:00:00 +0000https://smell.it.com/projects/were-the-smellers/A night of improv at the Brooklyn Comedy Collective hosted by Ritam Mehta starring 16 people based entirely on smells shot into the audience by Smell Gate. Some smells included graham crackers, banana laffy taffy, and Santal 33. The We're The Smellers show poster During the show at the Brooklyn Comedy Collective Smell Gate firing scents into the audiencehttps://smell.it.com/projects/the-summer-sauron-turned-pretty/Thu, 13 Aug 2026 00:00:00 +0000https://smell.it.com/projects/the-summer-sauron-turned-pretty/Added smell-o-vision to the Museum of Human Achievement’s yearly Christmas musical, The Summer Sauron Turned Pretty. Some smells included cedarwood, eggnog, and snapple. (moha.wiki ) The crescent-moon set during the show A scene bathed in blue light The stage lit by a single beam The smell-o-vision apparatus The scent rig set up backstagehttps://smell.it.com/projects/searchlight-at-the-end-of-the-universe/Sat, 01 Aug 2026 00:00:00 +0000https://smell.it.com/projects/searchlight-at-the-end-of-the-universe/In 2021, during the early wild west of generative AI, a friend taught me Python to feed GPT-2 thousands of perfume reviews and ask it to write its own. Searchlight at the End of the Universe is a collection of those hallucinations with descriptions that, in their imperfection, feel closer to the ephemeral nature of scent than any attempt at direct precision. The printed collection A generated perfume description beside its bottle GPT-2 perfume descriptions paired with a gilded flaconhttps://smell.it.com/about/Mon, 01 Jan 0001 00:00:00 +0000https://smell.it.com/about/A collection of smell works, experiments and gossip. Home of Smell Gate, a group bringing state of the art experimental smell technology to movies and plays alike. xoxo mr hollywoodhttps://smell.it.com/smell-gate/Mon, 01 Jan 0001 00:00:00 +0000https://smell.it.com/smell-gate/Smell Gate is a state of the art experimental smell technology that brings a fourth wall-breaking sense to movies, plays, and comedy alike. Built from little more than cups, tubing, and a rig assembled backstage, it releases and fires precisely timed scents into a live audience — cedarwood and eggnog cued to a musical’s Christmas set, evolving fragrances tracking a performer’s memory and desire down a highway, banana laffy taffy and Santal 33 shot straight into an improv crowd.